Hey traders,
Ever notice how fast people go from “it’s definitely happening” to “lol never mind”?
A week ago, half the internet thought Japan was about to get hit with a record-breaking megaquake.
Some ancient prophecy started trending. TikTok psychics popped up. Travel forums lit up. Folks canceled trips. News picked it up. Fear drove the clicks.
Then the day came… and nothing happened.
No quake. No chaos. Just a bunch of people trying to pretend they totally weren’t serious a few days earlier.
That kind of “believe it till it doesn’t happen” mindset shows up in the market too, especially when traders get emotional.
- They call it “being early.”
- They say “the market just hasn’t realized it yet.”
- They call their position “undervalued,” like that makes it smarter.
But most of the time, they’re not trading setups, they’re trading “prophecies”.
They latch onto a story and bet on the version of reality they want to see, not the one that’s playing out.
Look at The Kraft Heinz Company (NASDAQ: KHC). It peaked in 2017 on Buffett hype and the “turnaround” story, then tanked over 75%. Traders kept holding, waiting for a bounce that never came.
When Buffett backed it and the whole “3G Capital cost-cutting” story hit headlines, people swore it was the perfect turnaround play. Safe. Smart. Built to rebound.
But the stock didn’t follow the script.
Margins slipped. Consumer habits shifted. The accounting got shady. KHC peaked and slowly fell apart, down beyond the $20 per share level.
Yet some traders still held. Added. Justified.
They weren’t reacting, they were predicting. And when the trade didn’t follow the vision, they froze.
That’s how a lot of traders think:
You see one small catalyst, a bounce, a rumor, a name you trust, and think, this is it.
You size up, ignore your stop, tell yourself it’s just early.
But the market doesn’t care about your prophecy. It only honors price.
It’s the same logic that fueled the megaquake panic.
People saw one vague signal and built an entire outcome around it.
And when it didn’t happen, they just moved on to the next narrative.
Traders do the same.
- They hold through breakdowns.
- Add size to losers.
- Give it a name—“conviction” or “long-term play”—just to avoid admitting they’re wrong.
But that’s not a strategy. That’s just denial in a hoodie.
So now I’m trying to cut all that noise.
No guessing. No hoping. No storytime entries.
If the trade works, it works fast. If not, I’m out. I don’t sit around waiting for some prophecy to manifest.
If I like a name, I don’t need to risk $10K hoping I’m early.
I can throw a few hundred into a call contract and define my risk before the trade even starts.
If it hits, I’m in. If not, no biggie, I already knew my out.
Same thing if I think a name’s about to unwind.
I don’t short and hope, I buy a put and protect the downside.
If the market’s choppy, I sell premium and let time do the work.
It’s not about being fancy, it’s about not getting wrecked by setups that only live in your imagination.
The market doesn’t care what you think should happen.
It moves based on what is happening, and it only cares what you’re risking.
And if you’re trading what’s in your imagination instead of what’s on your screen, you’re not managing risk, you’re writing fanfiction.
So if you’re tired of being the main character in your own disaster setup…
Learn the tools that help you stay objective.
And that’s why I built something that actually works—without needing the market to be perfect or the stars to align.
It’s called the Seven-Figure Masterclass.
I break down the same trading system that’s helped me stay consistent for years, how I spot high-odds setups, how I manage risk without hesitation, and how I position myself for the next big move without blowing up when the market stalls.
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You’ll get instant access to the full masterclass, trade breakdowns, my risk strategy, and the same monthly setups I’m watching through the Seven-Figure Cycles system.
Jack Kellogg